Nothing interesting..

Working on:some questions..

Question 1
Consider the concept of generalized exchange as discussed by Carman (1980) and Cadeaux (2000). How might this concept be useful for defining the boundaries and scope of marketing? Is the concept of generalized exchange consistent with a systems theory approach to macro-marketing such as that discussed by Meade and Nason (1991)? Why or why not?


Question 2
Compare the approach to externalities that Meade and Nason (1991) take with the approach Cadeaux (2000) takes. What are their general similarities and differences? Specifically, to what degree do the approaches take heterogeneity and assortments into account?


Question 3
How might one go about developing an empirical design to test the model of external benefits of consumption presented by Cadeaux (2000)?

** Mrasalah ilmiah sgt entry hr ni hahaha**